I’m sick of living a lie.

I’m sick of pretending to know which wines to pick. In fact, I’m also sick of butchering French pronunciations. Ka-berr-NAY SOH-vi-YON anyone?

If you’re anything like me, you love a good wine but you’re definitely not a snob. And you don’t have the time or patience to acquire all the knowledge necessary to navigate wine racks or read wine lists with complete confidence.

Wine novices of the world,  there’s an iPhone app to solve your worries.

Co-founder Jim McNamee of Massachusetts-based Hello Vino says the app is designed to help the “average wine consumer who might have trouble making a confident selection when browsing that [all-too-familiar and often intimidating] wall of wine.”

They’re basically doing for wine what the calculator did for math — With minimal input, Hello Vino does the heavy lifting.

Hello Vino allows people to discover a great bottle of wine for almost any scenario. The app helps us non-snobs find wines that pair well with specific meals, are ideal for certain occasions and holidays (including Earth Day), and discover new brands based on taste and regional preferences. Also, if you already have a wine you really like, Hello Vino can even help you pick the perfect dish to compliment it.

Did you know that the 2008 Willamette Valley Vinyards Riesling is awesome with Hawaiian pizza? Yeah, me neither.

Hello Vino is available as a free iPhone app and can be downloaded from the iTunes App Store. It looks great and is quick and easy to use, allowing you to make a selection in just seconds. That makes it especially helpful if you’re at a restaurant and want to pick your wine (and learn how to pronounce it properly) all before the waiter returns. “Ah, yes… I’ll have the PEE-noh NWAHR with my veal please.” And if you’re looking to kill time while waiting for dessert, Hello Vino also lets you easily share your selection with your friends and followers on Facebook and Twitter.

Since launching back in June of 2009, the iPhone app has been download hundreds of thousands of times and has already provided people with over 4 million brand recommendations.

Don’t have an iPhone? Hello Vino also already has a mobile web app and a text messaging-based service. Simply point your smart phone browser to hellovino.com or text ‘HELLOVINO’ to 368266 to access this powerful software.

McNamee is excited about all the attention Hello Vino’s been receiving — they were recently featured at the March gathering of the Mobile Monday Boston community — but he and his partners have big plans for their bootstrapped venture. “The holy grail for us is to provide more relevant, location-based results,” he says. They’re working on some major updates over the next couple of months,  but that shouldn’t keep you from downloading the app today!