A recent report by Waltham, Mass. based NetProspex Inc., has ranked Boston number five ‘most social’ city in the country, and number 13 ‘top Twitter city’ in the country. How do you feel about that Boston? While I can deal with fifth place, I am struggling to stomach number 13, especially having been beat by New York City in both rankings. All things considered, being ranked number 13 is definitely an accomplishment, but it does lend some weight to our theory that Twitter is anti-Boston when it comes to trending topics.

In May 2010, NetProspex broke ground by publishing the first of it’s kind Social Report and Social 50, showcasing the most social corporations in America. They’re continuing to show how widespread social media adoption really is by releasing a new look at the state of social media use by business people across industries, cities, and jobs.

The report also included some wildly fascinating information about which industries are the most social, which industries are using Twitter, which job function is the most social, which companies have the most social employees, and which companies are using Twitter in addition to their lists of the top social cities, and the top cities using Twitter.

Check out some of the results from the report below:


Social Industry Ranking

Twitter Use By Industry

Social Job Ranking:

Social Employees:

Top Twitter Companies:

Social City:

Top Twitter City:


Curious as the the methodology? From the report: “The NetProspex Index (NPSI) was used to score and rank social network activity across the top social networks, including Twitter, LinkedIn, and Facebook. The NPSI score is comprised of; 1) Social connectedness: the number of employees with at least one social media profile 2) Social friendliness and reach: the average number of connections per employee across major social networks and 3) Social activity: the average number of tweets, number of followers, and number of users following.”

The report can also be downloaded in full here.

What did you think of the rankings? Were there any major surprises?