If you thought booking travel plans was fun before, you are in for a treat.  TripAdvisor has just launched Facebook integration that will instantly personalize the site for each person who visits. This will surface trusted reviews from friends, most popular destinations among friends, and an interactive social map.

“Earlier this year, we thought, how cool would it be if travelers could automatically see travel reviews written by their friends while researching their vacations on TripAdvisor?  Fast forward to today and we’re thrilled to have brought it to life with Facebook,” said Steve Kaufer, founder and CEO of TripAdvisor. “More than half of TripAdvisor users have a Facebook account, and we wanted to make it easier for them to find the most relevant and social content quickly and share the experience with their friends. Today’s launch is an evolution of TripAdvisor’s social integrations with Facebook, from the Cities I’ve Visited app to the Trip Friends feature, and we look forward to seeing even more trips planned with friends on the site.”

When you visit TripAdvisor while logged into Facebook you will now see activities that your friends have shared first. For example, you will see a map on the homepage revealing where your friends have been, hopefully inspiring you to visit. When visiting a destination’s page you will see all of the comments and reviews written by people that you know first, and when researching hotels, restaurants, or other attractions, the first reviews seen will be from your network.

“TripAdvisor’s integration with Facebook demonstrates the power of incorporating social context into online activities, as well as the enormous value of advice from trusted friends,” said Ethan Beard, director of Facebook Developer Network.

Travel information is opt-in of course and there are privacy settings that will allow you to only share certain information. Check out some of the screen shots below:

—

—