Cambridge-based Jumptap, on track to potentially be a billion dollar company, continues to let the world know who’s boss when it comes to mobile advertising. The company announced today securing four new patents from the US Patent Office around improving the targeting and delivery of ads on mobile phones.

Jumptap has shown how important technology is for the success and future of mobile advertising, bringing relevance to mobile ads. This leading mobile ad network serves literally billions and billions of ads every month across a variety of mobile phones. These four newly issued patents bring their total patent count up to ten (with 70 more pending), and works to secure their position as an industry leader among companies like Millennial Media.

“Technology will be a huge differentiator in mobile advertising. As brand marketers become more sophisticated in how they distribute digital campaigns, mobile ad platforms need to anticipate and deliver for them,” said George Bell, CEO of Jumptap. “These patents underscore our commitment to lead in technology and targeting, and will allow brands to be smart in the way they increase their mobile ad spending.”

Bell is a former managing director at the venture capital firm General Catalyst, Jumptap’s lead investor, and joined the company as CEO the end of September 2010. Jumptap has evolved into the go-to partner for digital agencies, publishers, mobile networks, and direct response and brand advertisers alike. Check out this video with their CMO from the Fall to learn more about this potential billion dollar Boston company:

Jumptap reports having relationships with 80 percent of carriers in the US, both powering their ads and providing them. Jumptap recently expanded into Japan, the world’s leading mobile market with $1.14B mobile ad spend in 2009, thanks to strategic investment from Japan’s leading media representative (cyber communications inc., owned by Dentsu Group – one of the largest advertising agencies in the world).

From their website, the patents issued relate to the following:

• Patent #7,752,209: Improved capabilities for positioning content on a mobile communication facility, based in part on the likelihood of interaction with the content, are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve the likelihood of user interaction with content presented to a mobile communication facility, such as positioning content to appropriate or desirable mobile communication facilities.
• Patent #7,769,764: Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication, such as associating advertising content with websites, to appropriate or desirable mobile communication facilities.
• Patent #7,860,871: Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user history associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities.
• Patent #7,865,187: Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment.

Jumptap was founded in Cambridge in 2004 as SpringRight, changing its name a year later. The company raised $21M in a Series A and B in 2005 from General Catalyst, Redpoint Ventures, and Summerhill Ventures. Their most recent Series D round came in 2008 and also included AllianceBernstein and global leader WPP.