Managing your company’s social voice across the many networks out there can be extremely challenging. Social media puts an enormous magnifying glass on anything you say and blasts it through a megaphone for the entire internet. More and more companies are starting to allocate budgets towards social media marketing, but where do you begin if you’re just starting out?

Cambridge based oneforty, once dubbed the Twitter app store, has quietly been soft launching a shift in their company strategy over the last few months. Now they are about to dive head first into a much larger (read: profitable) market opportunity. oneforty started out as a consumer facing site that categorized all of the Twitter apps out there. But it is now going after the business world and hoping to educate the social media managers and simply other managers out there, providing them the best tools to do their job.

As oneforty grew, CEO and founder Laura Fitton noticed a budding trend in their user’s behavior. Fitton told us, “Our users really corrected us, and showed us they really wanted to learn about how to use social networks for businesses uses, like how to use Twitter if you are a restaurant, or what social analytics tools are most effective. They were really using these tools for business right off the get go and we took the hint.”

This is a necessary and natural shift for oneforty according to Fitton. The company is also expanding a lot of it’s coverage and feel trying to get away from being typecasted as only a Twitter resource, even though the name suggests otherwise. Most social media tools highlighted on oneforty already offer solutions across all networks, so by slightly expanding their focus they greatly expand their audience.

oneforty’s new tagline is clearly aimed at B2B customers: Social Business Hub. Their new focus feels almost like an online social media consultant or, as they refer to it, “the social business buyers’ guide.”

“It’s a matter of delivering better quality content and technical detail on a smaller set of tools that businesses need to know and opening up more educational content about them,” said Fitton over the phone yesterday. This is refreshing, because at first glance on the oneforty site you can get overwhelmed by all the tools out there.

Focusing on content creation will also drive new business for oneforty, and content is hot right now. For example, Groupon is on a fierce copywriter hiring spree and AOL just paid $315 million for the HuffPo. While those companies are looking to pay for content creation oneforty is looking to their existing staff and users to be the main drivers of this. Their main source of content will be their blog and their crowdsourced platform answers.oneforty.com, which is almost a hyper-focused Quora for social media tools.

Of course with a new launch and refined business model, the question of raising money came up in our conversation. Fitton was quick to respond, with a strong “no,” and that this was only an operational announcement.

Most of the changes have already taken place, but we should expect to see brand new item pages and social business professionals pages overhauls in the next few weeks. They are also currently experimenting with social business benchmark reports, specifically around Twitter. These reports would be available in a dashboard type display and might be rolled out as a SaaS model. Think toolkits that are payed for.

oneforty is also taking a page out of HubSpot’s book and is planning on holding more webinars and hands on events.

Check out some of the screenshots below. And as Fitton left me with, “If you haven’t been to onforty.com recently, you really don’t know what we are and all that we offer.”