TechStars grad Promoboxx, which connects brands and retailers, has just locked up a HUGE deal with Chevrolet that is sweeter than actually having tickets to this year’s Super Bowl. For the first time ever, Chevy is pre-releasing its Super Bowl commercials through co-branded campaigns, each customized to every one of their 6,000 dealers. Chevy dealers are then given tools to help them promote their version of the campaign online via email, social media (Facebook, Twitter), and their website. Promoboxx will be powering these campaigns through its promotion platform.
“We’re working with one amazing and historic brand. By helping Chevy co-promote online with their massive dealer base, it’s like our own version of the Super Bowl.” says Promoboxx CEO, Ben Carcio.
As you are all aware the commercials are half the reason to actually watch the Super Bowl. This year, 30-second spots went for $3.5 million each, and were sold out by Thanksgiving. One of the major hits last year, the Volkswagen Star Wars advertisements, is pushing auto brands to step up their game and reach even more viewers before the game. Chevy is hopping on board and has tapped Promoboxx to do so.
“We’re always looking for new ways to leverage our existing marketing channels, like Facebook and Twitter. The fact that a brand like Chevy is helping us to do so, while respecting our local brand, is exciting. It’s a win-win, and we’re looking forward to more,” said Tylden Dowell, Director of Social Media at Herb Chambers Group in Boston.
Leveraging Promoboxx’s platform, brands can launch social promotions that are fully customizable. Through various integrated social tools, each promotion can be shared with friends while the brand itself sits back and analyzes leads, conversion rates, and views per promotion.
The company so far has landed clients like Wolverine Worldwide, Mattingly Sports, Flooring America, CAT Footwear, and PrimeSport.
Promoboxx recently raised $565k seed funding round from a few angels and venture funds. Their investors include Dave Balter, Peter Bordes, Howard Brodsky, Michael Dornbrook, Mike Zelnick, David Kaufman, Artemis Joukowsky, Steve Resner, Michael Mark, Walt Winshal, Mike Perlmutter, Evan Hackel, Adam Berrey, Jean Hammond, and seed funds including SK Ventures, Brand Ventures, and Launch Capital. Their seed round was hinted at on a guest post – From TechStars to Funded – on BostInno by CEO Ben Carcio.
Congrats again to the Promoboxx team, my head is still hurting from the numerous cocktails consumed last night.
