You know your friend who always insists on joining your fantasy sports league, only to go inactive two weeks into the season? Every league has one. DraftKings, a local fantasy sports startup, has an answer to that: daily fantasy sports games, with a new draft for every game. Oh, and same day settlement, meaning you get paid right away if you win.

DraftKings today announced that it had closed an oversubscribed $1.4 million seed round led by Atlas Venture, with participation from Boston Seed Capital, Hub Angels, Angel Street Capital and angel investors.

The company was founded in 2011 by Vistaprint alums Jason Robins, Matt Kalish, and Paul Liberman, all of whom have a background in marketing analytics and a love of fantasy sports.

DraftKings launched its daily games product for major league baseball in April, and plans to do football, basketball and hockey later this year. The money will go toward marketing and product development.

There are a number of companies already in the daily fantasy game space, including FanDuel, DraftStreet, and DraftDay, as well as local startup StarStreet. I asked the DraftKings team what they believed differentiated this company, and Femi Wasserman, who heads up marketing, responded, saying:

The first is that we believe our site is cleaner and easier to use, making it faster for seasoned players to get into games, and easier for newer players to get the hang of things. The second differentiator is the team. The trio behind DraftKings are avid sports fans who are also seasoned marketers with deep experience in the online space. They all have backgrounds in different aspects of marketing analytics, and they live and breathe data.  They bring to the table a highly analytical and quantitative approach to decision-making.

Player volume has been higher so far than the company anticipated, and 23% of all enrolled players enter at least one game every day.

For those wondering, fantasy sports games is considered a skill-based game in forty-four states, making financial stakes legal. And, according to DraftKings, the fantasy sports market overall – not just daily – is between $6 and $8 billion with 32 million players in the U.S. and Canada.

The company plans to raise a Series A later this year. For more on the company, check out BostInno’s profile here.