Just a few days after I reported the troubles that Bluefin Labs has had turning its awesome social media analytics tech into a sustainable business, another Cambridge company is promising to disrupt the television ad business.

The startup is called clypd, and it announced yesterday that it’s raised $3.2 million in Series A financing led by Scott Savitz of Data Point Capital and Ryan Moore of Atlas Venture, and joined by Freestyle Capital, Tribeca Venture Partners, Boston Seed Capital, and Transmedia Capital.

The company was founded by two former PayPayl Media Network executives, Joshua Summers and Doug Hurd. The idea is to augment traditional television advertising with contextual ads on interactive televisions. (How this works is explained only briefly on the company’s site, but I hope to get into it in a future piece.)

In addition to the firms above, clypd has an impressive list of angel investors with deep media credentials. Between the team and investors, this is one to watch for sure. No doubt we’ll be covering them more in depth in the near future.