LG is no fool. The third largest electronics maker in South Korea recognizes the obvious advantages of working with a household brand like Google. And after a well-received collaboration with Google in the Nexus 4, which scored well in terms of both specs and price, LG is working with the search engine giant on an even more impressive Nexus model, according to the Korea Times. But that’s not all. According to the same report, LG is hungry and wants pieces of Google’s TV and Glass pies.
The English-language South Korean publication noted, “Currently, the consumer electronics arm of LG Group is working with Internet-giant Google to make another Nexus-branded Google Android smartphone. LG is seeking to expand its partnership in TVs and future businesses, such as Google Glass.”
TechCrunch observed in an article this morning that partnership resulting in the Nexus 4, as well as LG’s own Optimus G smartphone series, helped LG gain some ground in the smartphone market. Though still in a distant third behind innovators Samsung and Apple, LG will hope to bolster its position through a next-generation Nexus model, an upcoming Optimus G Pro which we covered earlier this week, and the possibly of future tech ventures with Google (TV, Glass, etc.).
Rumors have been floating around about a next-generation Nexus device lately, many simply referring to it as the Nexus 5. Though some of the gossip conflicts when it comes to the specifications, most pundits and publications agree that the Nexus 5 is likely to carry a Full HD OLED 1920×1080 display of approximately 5-inches, will be powered by a 2.3GHz quad-core Snapdragon 800 processor by Qualcomm and will offer internal storage of either (possibly both) 16GB or 32GB likely with the support for an additional 64 gigs. LTE and CDMA connectivity are probable.
Another thing techies are keeping an eye on is the emergence of a new Android OS. Though many were hoping for the mystical 5.0 Key Lime Pie, it appears that Google is more inclined to update its Jelly Bean to 4.3, for now anyway. If LG and Google do consider a next-gen Nexus, Android 4.3 is the likely choice for OS.
You’ve got to hand it to LG on this one. Bringing up the rear in terms of relevant smartphones on the market today, LG’s bold and brazen attempt to partner with Google is an alliance that any tech corporation would covet and will certainly help them creep up the ladder. It’s still much too early to forecast Samsung or Apple getting leapfrogged by LG but it seems like its on the right track at least.
