As expected, Google announced the official launch of its new music streaming service, Google Play Music All Access. Music All Access is based on customization, personalization, and recommendations. The interface of Music All Access appears easily navigable and includes items like featured lists, which are playlists by Google music editors and friends; genres which aptly break down artists and songs by genre; and radio without rules which creates a type of radio station that is absolutely customizable.

The radio station without rules feature allows the user to play a song of their choosing and then create a never-ending playlist of related tracks that can be tailored exactly to what the listener wants. This includes the ability to re-order tracks and to erase tracks from the playlist with a simple swipe of the finger.

The good news for Android users is that Music All Access is a cross-platform feature so it automatically updates on any Android device.

Google’s answer to Spotify and Pandora will cost an easily affordable $9.99 per month, though the search engine giant is offering the service free for 30-days. More good news in terms of price, if you sign up for the service before June 30, it will only cost $7.99.

Check out our live stream of Google I/O for the latest updates from Google and Android.The best thing about Music All Access is the fact that the developers recognized that searching for and listening to music is almost like a chore. And who wants to work to listen to the music they know and love? Nobody. The recommendations are aggregated by what you like and don’t like, as well as what friends enjoy and don’t enjoy. Uploading your favorite tracks, and listening to new releases and stations is based completely on what you want. Pretty refreshing to have the type of music you want on the spot right at your fingertips. Literally. Just swipe your finger and enjoy your favorite tracks and artists.