After weeks of leaked photos and rumored specs, Nokia is set to launch its Lumia 1020 at the “Zoom. Reinvented” event today in New York City. Starting at 11 a.m. ET and live streaming online below, the Finnish communications company promises poses 41 million reasons to tune in, an obvious reference to the supposed 41-megapixel PureView camera outfitted for the Lumia 1020.
The Lumia 1020 is Nokia’s latest attempt at revolutionizing the smartphone-photography market. It’s 41MP PureView camera with Carl Zeiss lens is poised to top the the likes of the iPhone’s 8MP cam and the Galaxy S4’s 13MP cam. Expect those features to be accompanied by Xenon flash, a massive f2.2 aperture, and an oversampling functionality similar to the UltraPixel lens on the HTC One’s camera.
As for the technical specs, it’s thought the Lumia 1020 will sport an OLED display with 768 x 1280 resolution, offer 32GB of internal storage, and rest inside a polycarbonate body that affords the option of wireless charging. It will also likely come with NFC functionality and 2 solid GB of RAM, though there’s been no word yet on battery life. The Lumia 1020 is a next-generation Windows Phone so it will run on Microsoft’s signature mobile operating system, Windows Phone 8.
The Verge seems to think that “Other surprises may include another low- to mid-range Lumia device, and perhaps some accessories and additional applications” though you’ll have to tune in to find out definitively.
Just as intriguing as what Nokia could unveil today is the way they’ve been marketing its products. Intentional or not, the numerous photo leaks and mysterious snapshots uploaded to flickr occurred in such a nonchalant fashion that they all seem to have been premeditated.
But I’ve got to give Nokia credit for their brazen marketing schemes aimed at taking direct shots at those with a stranglehold on virtually all aspects of the smartphone game, Apple and Samsung. While promoting the Lumia 1020’s predecessor, the Lumia 928, Nokia audaciously bashed Apple’s and Samsung’s flagship smartphone cameras, comparing their clarity and user-friendless to its own next-generation PureView shooter. Whether consumers abide to Nokia’s tactics still remains to be seen, thought it appears they’re on the right track.
