In a strong show of resilience, perseverance and pride,  Mayor Marty Walsh unveiled the new 2014 Boston Marathon banners and commemorative bracelets. The mayor was joined by James Gallagher of John Hancock – the race’s primary sponsor – as well as Shane O’Hara, store manager of Marathon Sports; Chris Loper, general manager of Forum; and Bill Rodgers, four-time Boston Marathon champion.

The unveiling aptly took place in front of Marathon Sports, the site where one of two pressure cooker bombs combusted. That small sliver of Boylston Street subsequently became ground zero for optimism and hope when first responders and volunteers like Carlos Arredondo – who was in attendance – rushed into the carnage in an attempt to save surrounding spectators.

That sentiment surely rings true to the banners’ theme of  “We Run Together,” also exemplified by the fact that the commemorative bracelets were made from last year’s banners. Each of the 36,000 race participants – runners as well as personnel – will be provided a bracelet, and a limited supply is now available to the public for purchase.

Every last penny raised from bracelet sales will go towards One Fund Boston.

“The Boston Marathon street banners mark the kick-off of a world-class event the City of Boston is so proud to host,” said Mayor Walsh. “This year, we have the opportunity to reflect and draw inspiration from the strength and courage of all those affected by last year’s tragedy – by the heroics of our first responders and caregivers, and by the countless acts of selflessness throughout our community.”

The 500 banners that will line the streets of Boston not only symbolize the importance of the race and Boston’s determination to overcome adversity, but also the bravado of the athletes, first responders, volunteers, police and security.

“Our banners are a representation of the Boston Marathon, which connects eight cities and towns – and the entire world – in the spirit of competition, camaraderie and community,” said Gallagher. “This year when people see the banners or think of the race, we hope they also think of resilience, strength and generosity.”

 

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