I’ll admit I’m not a big app guy. I’ve downloaded maybe four apps on my phone, three of which I use, and two of those are mandatory for work. And no, Snapchat is not one of them, despite its overwhelming popularity. So when I learned about BloomSnap, I just didn’t know what to make of it.

Is this just another gimmicky app in a market completely saturated with others of the same quality ? Will it actually prove beneficial, or at least widely used, by people who enjoy sending photos of themselves and other items that are eventually erased? You be the judge, because for someone who doesn’t see the appeal of Snapchat in the first place, this to me sounds simply ridiculous.

Billing itself as the “Snapchat of flowers,” BloomSnap sends you a photo of a bouquet or arrangement of flowers you order from BloomNation because apparently when people order flowers online, they’re sent the wrong ones.

Andreessen Horowitz, CrunchFund and Spark Capital all invested in BloomSnap, and I have to admit it’s a consolation that they’re launching in Boston, having already set up shop in San Francisco with New York City to follow.

But I just don’t get it. Why would anyone order flowers online anyway? Doesn’t it make sense to go to, I don’t know, an actual florist? A novel idea, I realize.

And what the hell is going on with online flower marketplaces that they’re advertising photos of arrangements that don’t actually exist and sending something completely different. I’m no expert, but that sounds like false advertising to me.

I get that people are trying to innovate and disrupt tired (see: below) , antiquated industries. The only issue here is, sinking millions into a company that sends disappearing pics of flowers isn’t really innovation. Innovation is change for the better. Are we really better off buying flowers online? flowers aren’t appliances or gadgets or even clothing. Put your phone in your pocket, put your computer in sleep mode, and put one foot in front of the other until you find yourself at a florist.

So endeth my rant.

Image via Shutterstock