Wondering to blog or not to blog? Take it from us: blog. Blogs are a content marketing machine. As a mechanism for consistent quality content production, blogs generate endless benefits for B2B and B2C companies. Thought leadership, brand trust, SEO value, increased traffic, conversion–yes, believe it or not blogs can bring your business all of that and more. You’d be surprised how many brands have hopped on the blogging train.

Don’t believe us? Wishpond recently released “State of Content Marketing 2013” with some hard numbers showing blogging works. The statistics prove blogging should be part of every company’s content marketing strategy. So stop wondering how to reach consumers and start blogging!

1. Blogs give websites 434% more indexed pages and 97% more indexed links. Quadruple the number of indexed pages–that is one statistic no content marketer can ignore. Indexed pages are the key to ranking on Google. Start blogging and Google will notice.

2. B2B companies that blog generate 67% more leads per month. We all know content marketing is an effective tool for lead generation, but blogs take it to the next level. According to HubSpot, blogging is only second to landing pages/calls-to-action as a method for increasing leads.

3. Social media and blogs reach 8 out of 10 of all U.S. Internet users. Blogs are the type of unique, fun, informative content consumers crave. To reach your target audience, give them what they want. Blog and they will come.

4. 37% of marketers say blogs are the most valuable type of content marketing. See? We aren’t the only ones who think so! And that number is sure to rise as more marketers become wise to the benefits of blogging.

5. 23% of all time spent online is spent on social media and blogs. Almost a quarter of people’s time on the internet is on social media and blogs–that’s another startling statistic. It’s clear internet users value interaction through social channels and the information delivered by blogs. This makes sense given they are the more human forums on the web. Foster conversion by adding a more human dimension to your online strategy–start blogging.

Over 700 Boston brands have already caught on to the blogging game and are showcasing their own quality content on Channels. If you want to reach local consumers, click here to learn more about getting your brand on BostInno and making Channels part of your content marketing strategy.