We are fun, refreshing, wholesome and a bit Angry!
In 2012, we launched Angry Orchard and quickly enjoyed a magical ride that resulted in becoming the country’s top Hard Cider brand. America embraced the sweet, natural, refreshing juiciness of our cider and the tart, no-holds-barred bittersweet sarcasm in our attitude. Along the way, we embraced the art of cultivating apples and crafting epic ciders at our own 60-acre working Orchard in Walden, NY.
And now we seek an individual interested in starting a career in marketing/brand management to join our brand team. You will help us embrace the bold creativity and innovation required in today’s marketplace. We’re looking for someone that is high energy, wants to have fun and make an impact on the company they represent, not be a cog in the corporate wheel.
We are seeking a Marketing Coordinator, Angry Orchard in Boston, MA.
The Marketing Coordinator, Angry Orchard is a highly motivated, curious individual; who can add imagination & fresh ideas to the brand marketing efforts; one who brings an engaged, roll-up-your-sleeves attitude to execute flawlessly and a bottomless optimism and desire to learn.
As an entry level marketer, you will assist the marketing team in the development and execution of brand campaigns, product launches, promotional activation, social media and experiential marketing, and more.
Our Coordinator will actively absorb and embrace the brand, hard cider, and marketing as a career opportunity. You enjoy an entrepreneurial environment full of opportunities to contribute, be creative but also flexibly turn-on-a-dime as the marketplace demands.
What You’ll Do
Assist brand team members in the development and commercialization of creative tools including Point of Sale, Merchandising, Packaging design among others
Assisting in the execution of brand programs and events including internal meetings and consumer facing sampling and experiential
Help keep team run smoothly with logistical help and management of meetings, events, creative shoots, brainstorms
Partner with the team in contributing creative ideas to bring brand strategy to life
Help keep team organized by helping manage the administrative day to day of program / innovation development: Scope writing and management; product and innovation commercialization liaison, Experiential detail assistance, budget/PO management, POS inventory management,
Some analytical review of data and measurement of program effectiveness
Works across the marketing department and company and will gain a strong understanding of brand, marketing, business, sales, creative, analytics as part of the role
Overall: Helping to drive the team and department relevance in the marketplace by bringing insights and creativity to the table and contributing as a partner on the brand.
What We're Looking For
Curious Thinker: You observe culture, people and brands and have a knack for understanding what may be relevant in driving engagement with the brand
Creative: You can translate your observations into ideas that are based in reality but not constrained in scope. You know how to translate ideas to others and bring them along with inspiration
Savvy: You are tuned in and capable with today’s media landscape (social) and can put ideas into action with creative execution
Value Data: You are hungry to learn data systems to validate market dynamics and provide help to the team by collecting and sorting data
Action Oriented: Must be highly organized, flexible, self-motivated and able to succeed in a dynamic fast-paced environment
You are a recent college graduate who has some summer internship experience in consumer, entrepreneurial and/or creative environments
You are looking to start a career in marketing and looking for a foot in the door. Open and willing to do it all to be exposed to and learn the discipline of marketing
Start-Up experience valued
Bachelor’s Degree required
Read more