Writer’s block. It’s a content marketer’s worst enemy. You know that to have a successful content marketing campaign, you need to consistently publish quality content. But what happens when you are fresh out of ideas? Don’t let your your content marketing strategy fall victim to the dreaded block. Keep your content marketing machine up and running with these eight instant cures for content marketing writer’s block.

1. Read and research. This may seem simple, but trust me it works. One of the major causes of writer’s block is inadequate research. To prevent and cure writer’s block, spend quality time reading up on your target industry, suggests Econsultancy. What is the buzz on the blogs and social media? What are the questions that need to be answered? By perusing the web and diving deep into the top topics of interest, you’re guaranteed to be hit with inspiration.

2. Try the old-fashioned brainstorm. Gather your co-workers for an idea session. Ask “What does our audience want to read?” and start riffing. Once you start bouncing thoughts, topics, and concepts off one another, the juices will start flowing. Before you know it, you’ll have a list of solid ideas, and maybe even a few brilliant ones. And don’t reserve the old-fashioned brainstorm for moments of writer’s block panic. Make this a regular practice for you and your entire content team.

3. Watch the news. Look at trending topics on the web for inspiration, advises Heidi Cohen. Not only will checking out the news give you content ideas, but covering buzzworthy stories will boost your SEO and expand your readership.

4. Keep an idea inventory. You can’t restrict the flow of ideas to the nine-to-five work day. If you do, you’re sure to suffer writer’s block. Always have a journal on hand for moments of inspiration. If you constantly log ideas as they come to you, you will never hit a wall.

5. Mix up your format. Sometimes us content marketers get stuck in a blog post rut, and forget there are other content formats out there. What about video? An infographic? Or a series of GIFs? A new format could spark some new ideas, rescuing you from the dreaded writer’s block.

6. Ask the experts. Take a break from being the sole source for content, and sit back and ask the questions. Interviews with industry thought leaders make excellent features. They lend authority to your website and give readers quality information straight from the expert.

7. Embrace the roundup. For those days that you’re stuck, don’t be afraid to look at your content anthology, find a theme, and publish a roundup. While it may not exactly be the freshest, most inspired post you’ve ever done, roundups are still extremely useful to readers. Presenting related content in a convenient package makes the site easier to navigate and more user-friendly.

8. Attend events. Events are an instant cure for writer’s block. Go to a lecture, an industry conference, or a panel discussion. Ask questions, take notes, and voila! You have a substantial material to create one or many interesting, topical, informative posts.

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