Tag: Content Marketing
Skyword Raises $25M in Growth Equity for Content Marketing Tech
Skyword, a Boston-based provider of content marketing software, announced on Tuesday that it has raised a $25 million growth equity round.
The financing came from...
This Applause Vet’s Startup Is Helping Writers Find Better Gigs
Good news for writers: If you're into the whole content marketing thing and have some expertise on a few topics, there's a new website...
This Startup Tells You How Much $$ Your Content Marketing Team...
Your company has a content marketing team, but you're not quite satisfied with how you measure the team's impact. Social shares, page views and...
How Data & Analytics Have Taken Over Marketing By Storm
Computer science, programming, large data sets, and analytics are not skills or fields that were traditionally associated with marketing. However, with the rise in...
Dating Apps Have Changed How Wayfair Sees Its Customers
A 'young company' has a unique way of looking at customer personas
5 Things B2B Marketers Can Learn from the Advertising Industry
Recently, a few of us at Seismic had the opportunity to sit down with the Global CEO of MullenLowe Group, Alex Leikikh. MullenLowe, an...
Drive Leads and Build Trust with a Strategic Email Marketing Plan
I know this is hard to hear, but not every prospect or customer visits your site, blog, or social media accounts on a daily...
The Dangers of Shouting in Marketing
Norbella strives to stay on top of the media industry by sending our employees to conferences and relevant events. Josh Chang, Norbella's senior paid search...
Marrying Creative Content With Brand Consistency [Event Recap]
How do we produce creative, compelling content that engages our audience and moves them to take action, while staying on-brand?That was the question at...
Marrying Creative Content With Brand Consistency [Event Recap]
How do we produce creative, compelling content that engages our audience and moves them to take action, while staying on-brand?
That was the question at...
The Issues With A Growing Content Marketing Industry, Explained
No matter when, where, or how you look at it, you can see that the content marketing industry is growing. For example:More people are...
Snapchat Chat 2.0 – The New Era
Snapchat, the popular video and picture messaging app released a major update yesterday titled ‘Chat 2.0’. The chat function wasn’t originally a...
Who’s Winning the March Madness Social Media Game?
It’s that time a year again for all you super fans… March Madness! We know you fans can get pretty competitive when it comes...
How to Avoid Creating the Same Content as Everyone Else
So, you’re creating content regularly, and it’s relevant, timely and helpful to your audience. But, is your content unique, or are other people in...
How to Avoid Creating the Same Content as Everyone Else
So, you’re creating content regularly, and it’s relevant, timely and helpful to your audience. But, is your content unique, or are other people in...
5 Content Hacks Service Providers Can Use to Target the Startup...
For service providers there is no shortage of business opportunities thanks to the ever-growing and evolving startup scene.I don’t need to get into all...
5 Content Hacks Service Providers Can Use to Target the Startup...
For service providers there is no shortage of business opportunities thanks to the ever-growing and evolving startup scene.I don’t need to get into all...
How Donald Trump Will Make Twitter Great Again
There is something going on. Twitter doesn’t win anymore. The real-time social network was once the most popular among teens, it was once the fastest growing...
Should Your Brand Jump on the Emoji Bandwagon?
Emojis. Yes! With endless opportunities, technology allows us to experiment with branding, advertising, and social sharing. Brands who were brave enough to be the...