If you're a fan of music festivals, but aren't willing to shell out the $300+ it costs for a weekend pass, Live Nation wants to bring concerts directly to you, wherever you are, in virtual reality.
Live Nation, the music promoter that handles thousands of live concerts including festivals like Lollapalooza, Bonnaroo, and Glastonbury Festival, announced that it's building a TV-and-film production studio, and plans to produce shows in virtual reality, according to Bloomberg.
It's working with NextVR, the tech company that produced the first VR NBA game and political debate, to produce hundreds of live concerts in virtual reality over the next five years.
The schedule of VR broadcasts has yet to be set, according to Engadget, but the first event is expected to take place this summer.
The shows can be viewed through NextVR's app on the Samsung Gear VR headset, and support for additional virtual reality platforms are going to be announced in the near future.
Live Nation's expanded digital video efforts also include partnerships with Vice Media and Hulu to produce more mobile content and shows you can watch from the comfort of your couch, Bloomberg notes. The idea is to create more advertising revenue streams, and hopefully convince viewers to eventually see a show in person.
Live Nation bought a controlling stake in Lollapalooza promoter C3 Presents in 2014, and it now owns a 51% stake in the company, which also runs Austin City Limits and other music festivals.
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