The advent of transparent, real time social media communication platforms that allow open and honest dialogue presents a host of opportunities for health care facilities to capitalize on positive patient sentiment and build a trusted support community to actively engage with. Patient evangelists can be identified and leveraged to spread good will and build brand equity to help maintain trust and confidence in health care services.
M2SYS Healthcare Solutions’ Social Media and Health Care – How Does the Industry Navigate the New Communications Landscape? podcast covers the following topics:
- How is social media changing the patient to patient and patient to provider communications paradigm? Are even more patients “crowd sourcing” by seeking medical advice and provider care from peer reviews and opinions?
- Duplicate medical records and overlays continue to be two pressing problems for the health care industry that jeopardize patient safety and raise the cost of care. As health care shifts to digitizing medical data and more patients gain access to their electronic medical records, what damages to a health care facility can materialize through discovery of a duplicate or overlay by a patient on their own medical record?
- In the event of a patient discovering mistakes on their own medical records, what actionable steps can health care providers take to immediately address and rectify the situation?
- How important is it for health care facilities to have a crisis communications plan in place and what % of facilities would you estimate actually have one?
- How important has transparency become in health care now that patients are empowered to seek information and advice on their own?
- Do you feel hospitals are prepared to deal with the social media positive and negative communication from their patient base?
- Can you think of any examples where hospitals have suffered or lost business due to viral negative stories or headlines on social media?
- What can hospitals do to prevent negative headlines?
