Alongside the launch of the fourth beta version of iOS 7 today, Apple has announced the first beta version of iTunes 11.1 with its release date in September closing in fast. The big news accompanying the first beta version is that it has support for iTunes Radio, Apple’s attempt at a music streaming service not so dissimilar than Spotify, Pandora, and Google Play Music All Access.

According to Apple Insider, the bug fix tackles “An issue with iTunes Radio that could cause the Apple TV to crash, and a bug that would cause audio volume to increase dramatically during AirPlay use.”

While that’s all well and good, developers must love that they can finally get their hands on and play around with iTunes Radio. Back at WWDC, Apple announced that it would get into the music streaming game. The service allows the user to customize and stream their own music channel, opt for channels specified to artist, song, favorites, etc. and will be completely free of charge as iAds will power its revenue stream. Apple will take note of when you like a song or play it often, and will tailor and suggest stations based on your anayltics.

Users will, however, have the option to purchase and download the song afterwards and can even stream ad-free with an iTunes Match subscription that costs an affordable $24.99 per year. To put it in perspective, Spotify costs users $4.99 per month ($59.88 per year) or $9.99 per month which includes the service on the user’s mobile device ($119.88).

iTunes radio will be available for cross-streaming and syncing on both laptops and desktops, but also on iOS devices as well making it more dextrous and worth the money than Spotify. However, former colleague Walt Frick argued in his own right why and how Apple’s iTunes Radio could implode into one of Apple’s biggest busts in recent memory (Apple Maps anyone?).