Today at 11am ET in New York City, LG will be hosting a press event to release its G2 smartphone as seen via live stream below. The next-generation flagship is expected to carry a collection of viable specifications and features, though the big question remains as to whether the South Korean electronics manufacturer can compete with the likes of smartphone heavyweights Samsung and Apple. Tune in to the live stream below to see what LG’s G2 handset has to offer.

Watch the LG G2 smartphone release here:

Display

LG makes its bones cooking up awesome, crystal clear LCD screens for not only its smartphones, but for everything from TV’s to monitors to tablets and more. I’d look for this device to sport a very much non-pixelated display which coupled with its purported burly memory capabilities, will set the G2 apart from not only those competing in the smartphone market right now, but from LG devices past which have fallen swiftly by the wayside.

No ‘Optimus’ Branding

True, LG has opted to drop the ‘Optimus’ branding from its devices, a la LG Optimus G2. This is a smart move by LG as too many words and even letters can clutter a brands moniker while decreasing how easy it is to pronounce in a simple conversation. What would you rather have to tell everyone your phone is, a Samsung Galaxy Note 3 or an LG G2. The way Apple will add a simple ‘S’ branding to its next-gen smartphones, LG has dropped the useless ‘Optimus’ and can now focus its attention on building its brand the way Samsung has diluted theirs. On tap for LG is a G Pad, G Watch, G Glass, G Link, G Band, and G Hub. Stay tuned for those later on.

Specs

Fingerprint recognition technology, a cryptic aspect many speculated on after seeing a sole finger push a nothingness screen on the event invitation, would certainly be an exciting feature for the G2 but it’s lack thereof is not worth crying about. After all the G2 will still carry a nano-SIM slot as well as microSD storage expansion, not to mention a removable 2,610mAh battery.”

As for the specs we can look forward to, LG users and G2 hopefuls should keep an eye out for a burly 2.3GHz quad-core Snapdragon 800 processor, a crystal clear 5.2-inch LCD display, an unparalleled 3GB of memory, a sharp 13MP camera, and a probable Android 4.2.2 mobile OS. Google did recently unveil its updated Android 4.3 so the G2 may come with an available upgrade.