Being debuted alongside the Samsung’s goodies today is the Sony Honami, of which the live stream during the pre-IFA event can be watched below. Sony’s Xperia Z1, aka the Honami, is the electronics maker’s next-generation flagship and will compete directly with the likes of Samsung’s Galaxy Note 3 and Galaxy S4, as well as Apple’s iPhone 5 and upcoming iPhone 5S. Like the Note 3, though, the Honami will come with the ability to sync directly with Sony’s SmartWatch 2.

IFA in Germany’s capital city is an annual technology convention made popular, at least most recently, for being the forum of choice for many contemporary electronics makers to debut their respective devices as evidenced by both Samsung and Sony expressing interest.

Watch the Sony Z1 Honami live stream at 10am ET here:

Look for Sony to announce a 5-inch 1080p display, a 20-megapixel rear-facing camera capable of 4K video recording, a Snapdragon 800 processor, a 3000mAh battery, and 2GB of RAM for its upcoming Honami, all formidable specs that can compete viably with any device in the handset market.

The camera is likely where the Xperia Z1 Honami will make its bones as the high-end smartphone market is absolutely sodden with lucrative specs and posh features. Photo imaging technology is the avenue of choice for smartphone manufactures looking to drive their own handset ahead of the pack as of late and Sony is no exception. As if its own shooter isn’t enough, though, Sony looks to be gearing up to release Carl Zeiss SC-QX10 and DSC-QX100 lenses of which both expected to include built-in sensors, a Bionz processor, Wi-Fi/NFC connection, and an SD card slot.

The Honami will face some stiff competition in the Galaxy Note 3 as users will be keeping an eye out for either an Exynos 5 Octa or Snapdragon 800 quad-core processor, a 13MP camera, 32GB of internal storage with the likelihood of MicroSD support, and probably some kind of external upgrade with the bezel or shell.