The rivalry between Dunkin’ Donuts and Starbucks is destined to heat-up once the the Dunk invades California.

The Boston Business Journal reports that Canton, Massachusetts’ own, Dunkin’ Donuts Inc., plans to ramp up its West Coast expansion.

The company announced Tuesday its plans to bring 1,000 new Dunkin’ Donuts to California; the state’s Central Valley and Central Coast will “over time” be able to run — like so many — on Dunkin’.

The franchise is reportedly “recruiting multi-unit franchises in Fresno, Bakersfield, Sacramento and Santa Barbara.” Potential target locations include college campuses, casinos, military bases, supermarkets and airports.

DD’s original expansion plan was announced in January, starting with franchise agreements in Los Angeles and San Diego. Locations in Ventura, San Bernadino, Riverside, and the O.C. (don’t call it that) have since been finalized, the company said Tuesday. In total, 70 new Dunks are set for Southern California, alone.

Currently, California is Starbucks’ turf, with 2,010 restaurants in the state — the most in any state.

Dunkin’ has yet to make a name for its middle-class brand west of Chicago, with the company staking its claim along the Eastern Seaboard. Once the chain opens in California, the company could look to fill-out middle America. Only time will tell.

As it stands, there are about 11,100 Starbucks, compared to 7,200-plus Dunks, nationwide.

The first stand-alone Dunkin’ Donuts restaurants in California are set to open in 2015, the BBJ reports.

The company had abandoned its Cali-love in the late 1990s.

 

Image from thefw.com