Oh, yes. You read that right. The scrunchable hair staple of yesteryear is making a comeback: luxe scrunchies have found their way into the Fall 2013 collections of Missoni and Marc Jacobs. And they’re yours for the taking… at upwards of $95 a piece.

In defense of the revival? Jennifer Aniston’s stylist – the man behind her recently chopped look – who recently told ELLE he “loves a scrunchie.”

But seriously, do you dare? Read ELLE‘s full history of the scrunchie here, then decide for yourself.

By Joanna Berliner, Editor 

We want to see your scrunchie pics. Tweet us at @ruelala to share.

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