The only thing better than the Super Bowl itself are the advertisements.

A Venables Bell & Partners study polled 1,000 Americans in an annual Bowl poll, and the results show that not only are 70 percent of respondents paying attention to advertisers at the Super Bowl, but 45 percent of the respondents are even seeking out the ads before the game kicks off.

Thirty-six percent of respondents plan to share their favorite ads but since 29 percent of the Bowl poll-ers expect to be hungover after the game, we’re guessing that some Americans will be “posting under the influence.” We say go ahead, so long as you don’t post under the influence while driving under the influence.

Will you be a part of the Super Bowl advertisement craze? Check out some of the study’s infographics below.

Infographic via Fast Company