This Saturday, Urban Outfitters will launch its very own fitness brand called Without Walls in select stores across the country. And in April, the brand will launch in Cambridge.

Without Walls will include both men’s and women’s apparel for surfing, hiking, cycling, and other fitness activities. Hipsters worldwide can now continue to dress the part while burning off their homemade vegan waffles at the gym.

Though the company is based in Philadelphia, it doesn’t plan on launching its fitness line there, and is even receiving a little bit of backlash for this decision. Looks like the City of Brotherly Love is getting none from Urban Outfitters.

The new fitness brand will eventually be available online, and has already made appearances on Instagram, YouTube, and Twitter. The clothing line will draw from UO’s house line as well as from brands such as Vans, Patagonia, Asics, ALTERNATIVE, and Columbia. For a glimpse of what’s to come, view the lookbook here or watch the promo video below.

It’s safe to expect a lot of tie-dye, neon, and men’s leggings.

Image from Twitter