Boston resident, supermodel and wife of Tom Brady (NBD), Gisele Bundchen, is set to open her own lingerie store – as advertised above. The Boston Herald reported this morning that the model will open the first Gisele Bundchen Intimates lingerie store to sell her Hope lingerie line in Sao Paulo, Brazil this May.

And, as a not-so weird coincidence, it looks like Victoria’s Secret plans to open shop there as well – also in May. But hey, a little competition never hurt anyone – although, admittedly strange given Gisele’s past work and association with the brand. Hey, guess you can’t be an “angel” forever.

Gisele also plans to take her shop global. The Boston Herald notes that she’s looking for outposts in “London, New York, L.A. and other major lingerie-lovin’ metropolises where Victoria’s Secret already operates.” Ouch.

And it looks like the Victoria’s Secret vs. Gisele showdown has even taken to Twitter and Instagram, where both have been “posting sexy pics” in an apparent lingerie battle – as evident in the photo above. But all that aside, we’re pretty sure Gisele’s lingerie store will do just fine.

But will it come to Boston? I guess we’ll have to wait and see.

Image via Instagram