This April is a significant month for Boston, as we find ourselves in the wake of the one-year anniversary of the Boston Marathon bombings. The tragedy brought the city (and beyond) together in a remarkable way, and as we begin to reflect with a year between us and the events of April 15, 2013, we find ourselves coming together as a community once more.

New Balance, with its headquarters located in Brighton, Mass., is a staple during the Boston Marathon and throughout the year in Boston’s athletic community. To show its support for its city, the sporting company asked all sorts of people to tell them what they love most about Boston.

From passion, to pride, to the city’s proximity to the beach, an array of Bostonians shared what they love most for the campaign, appropriately titled “#LoveBoston.”

Currently, New Balance is also selling “Runners for Boston” T-shirts on its online store. With each purchase, the company will donate $10 to The One Fund.

Watch the video below, and tell us – and New Balance – why you, too, love Boston this April. (Oh, and look out for an appearance by yours truly, talking about food.)