DijiPOP, a leading on-demand shopper marketing technology platform, today announced that it has raised an additional $1 million in funding, bringing total money raised to $2 million. The investment round was led by successful Rhode Island entrepreneur turned Angel Bill Cesare, and included Angel Street Capital and a few other private investors.

DijiPOP is headquartered in Rhode Island and launched out of startup incubator program Betaspring last year. You may remember the story we wrote about founder Ji Kim earlier this year, taking his $200,000 in lottery winnings to seed his startup. The company helps e-commerce retailers better manage ad space on their site, by providing a highly targeted automated solution that easily embeds into the retailers site.

“DijiPop is entering its second year of existence and momentum couldn’t be stronger and more positive,” said Ji Kim, founder and CEO of DijiPop. “Advertising programs are a top 2011 priority for the majority of the web’s top retailers and there’s strong interest in our technology-driven solution. This latest financial investment will help us move the discussions and current implementations forward into 2011.”

The new money raised is said to be used for sales and marketing expansion, technology development and creating of a client services division.

To learn more about DijiPop follow them on Twitter and Facebook.