Looking forward to what’s in store for Performable in 2011.

“We believe that marketing is broken and sucks today. Outbound, inbound, whatever.. At the end of the day people hate marketing and marketers. They hate marketing because it is still interrupt driven, it is still about distracting me and not about delivering value.

Our goal at Performable is to revolutionize marketing, to kill the spam, and to teach marketers that the point is delivering value to their customers, not once but over the entire lifetime of the relationship, or as Seth Godin would say “embracing lifetime value“.”