2011 is the year of HubSpot, and the company seems to have been doing more than just visiting VC offices when out west this past month.

According to a press release today, SugarCRM, the world’s fastest growing customer relationship management (CRM) company, and HubSpot announced a packaged integration between their two systems to provide a complete, closed-loop inbound marketing solution.

“The most successful companies understand the value of closed-loop marketing and the benefits of sales and marketing collaboration,” said HubSpot CEO and Co-Founder Brian Halligan. “HubSpot’s integration with SugarCRM provides the right tools for even more businesses to make smart marketing decisions that lead to more sales.”

We know HubSpot is all about effective online lead generation, and converting those leads into direct sales. Cupertino-based SugarCRM will enhance the lead to sales conversions and provide stronger lead intelligence and reporting tools, creating closed-loop marketing analysis. According to the companies this integration offers:

– Improved sales intelligence by automating the import of lead data from HubSpot to the SugarCRM Leads module.

– Closed-loop reporting and ROI analysis using bi-directional synchronization of closed-won leads data.

– Optimization of marketing activities by making it easy to identify the most effective sources of leads and sales in either system.

“It is becoming increasingly more difficult for businesses of all types to stand out in a crowded marketplace,” said Clint Oram, CTO and co-founder of SugarCRM. “With an intelligent, inbound marketing approach powered by tools like HubSpot and SugarCRM, companies can more effectively reach more prospects and better align their sales and marketing teams to execute more effectively and close more business.”

HubSpot and SugarCRM are offering a free 30-day evaluation of the combined solutions.

The two companies are also offering a free webinar on February 16th.