Brainshark, a Waltham-based company that allows users to create and share multimedia presentations online, just announced some very impressive 2010 numbers this morning. From January 1, 2010 to December 31, 2010 Brainshark presentations saw over 10 million views. With those 10 million views, viewers consumer over 107 million minutes – or about 205 years worth – of Brainshark content.
In addition to great content growth, the company also increased sales bookings by 34% and delivered profitable operating results for the fourth straight year.
Existing Brainshark customers include American Express, ING, John Hancock, AT&T, Aflac, HP, Forrester Research, Thomson, Callaway and many others
“I’m incredibly proud of the talented team at Brainshark and all we accomplished last year in providing a superior experience for our customers,” said Brainshark CEO Joe Gustafson. “In the year ahead, as organizations and individuals increasingly rely on online video presentations to communicate anytime, anywhere, we look forward to delivering further innovation, and, in particular, to supporting their mobility needs.”
Other 2010 highlights from the press release include:
– Extensive viewing activity – In 2010, a new Brainshark presentation was created every three minutes by users around the world, with one presentation viewed every 2.5 seconds. All this – while exceeding 99.9% uptime.
– Customer growth – Brainshark signed more than 300 new enterprise customers, across financial services, technology, healthcare, insurance and other industries.
– Steady hiring – Brainshark added new talent and new jobs to the Massachusetts economy, increasing its headcount by 36% last year to 170 employees. The company plans to continue aggressive hiring in the year ahead.
– Commitment to sustainability – By using Brainshark to communicate – rather than travel to in-person meetings – Brainshark customers were able to reduce their carbon footprint. According to consulting firm ICF International, creating and viewing a Brainshark presentation is eight times less carbon intensive than driving and more than 21 times less carbon intensive than flying to a meeting. In honor of its commitment to sustainability, Brainshark received the ThinkForward award from software analyst firm Beagle Research Group.
– Additional accolades – Brainshark was also named a “Sales & Marketing 2.0 Award” winner by Sales Dot Two Inc. In addition, CEO Joe Gustafson was a New England finalist in Ernst & Young’s “Entrepreneur of the Year” competition.
– Mobile momentum – Through the launch of Brainshark Mobile, Brainshark presentations became available for easy, instant viewing on a wide range of mobile platforms, including iOS devices (the iPhone, iPad, iPod touch), the BlackBerry, Palm Pre and Android-based phones. Brainshark automatically detects the type of mobile device accessing a given presentation – so it can serve up the content in an optimal format, for viewing anytime.
– More major offerings – Through “Brainshark for YouTube,” anyone can create a YouTube video via Brainshark – using only PowerPoint and the telephone (no camcorder, video editing software or other video expertise required). Brainshark also launched a Channel Solution to help companies improve the effectiveness and reach of their channel communications, and to arm their channel partners with high-impact content for training and selling.
– myBrainshark offerings and enhancements – Brainshark’s free version, myBrainshark.com, debuted its myBrainshark Pro and Pro Trainer subscription upgrades, providing users with advanced marketing and eLearning functionality. In addition, the myBrainshark Learning Content Library continued to expand – with thousands of quality titles available to users for free. Brainshark also announced the availability of myBrainshark on the Google Apps Marketplace, Google’s online storefront for Google Apps™ products and services.
– Additional product updates – In 2010, Brainshark introduced “full-screen” mode, providing a more high-impact way for viewing its online presentations. Brainshark now also provides support for more than 100 video file types, which can be uploaded as standalone content or to augment a presentation.
– Increased demand for professional services – Brainshark reported even stronger demand for content production, implementation, integration and language translation services, as companies last year increasingly took their daily business initiatives online and sought to increase the impact and reach of their communications.
– Strategic partnerships – Brainshark signed best-of-breed partnerships with organizations including Saba, America’s Health Insurance Plans (AHIP) and The Pedowitz Group, and had continued success with distribution partners including PGi and InterCall.
– Non-profit grants – Through its Non-Profit Program, Brainshark awarded free software licenses to nine non-profit organizations last year, enabling them to decrease communications spending and allocate money to other mission-critical priorities.
