In recent years the data aggregated during Major League Baseball games has grown exponentially. While only a few years ago data collection was limited to more traditional stats like balls, strikes, hits and walks today the data collected during your typical Red Sox game is far more granular. Everything from pitch movement, the spin on the ball and even the velocity of the ball off the bat is captured by devices mounted throughout every major league ball park.
Data collection is critical but equally as important is the analysis of data. Today one of the nation’s top MLB analytics platforms is engineered only a few miles from Fenway Park. TruMedia Networks, a Brookline based software company, recently launched a powerful MLB analytics platform that enables its partners to analyze a players’ strengths, weakness and tendencies.
The company is led by former Red Sox executive Rafe Anderson (@rafeanderson) and CTO Jeff Stern. While with the Sox, Rafe custom developed a centralized ticket management platform that the organization still utilizes today. He also led the implementation of several digital marketing initiatives including the Red Sox first secondary ticket marketplace as well as the official Red Sox fan club (“Red Sox Nation”).
“Our objective is to provide our clients with a flexible solution that exploits the most granular data sources in the market” said Anderson. In addition to generating comprehensive analytical reports with summary data and proprietary graphics, TruMedia’s platform also generates on demand, pitch by pitch, video playlists. Not only can you examine stats related to how David Ortiz handles the inside curve but you can also quickly view a video of each pitch.
“Over the last several years there have been amazing advances in technologies that aggregate eventbased sports data.” said Jeff Stern, TruMedia’s CTO. “The wealth of new data has created a huge opportunity to develop the software that will help people understand and engage this new information.”
Since launching their MLB analytics platform eight months ago TruMedia has managed to land long term licensing deals with a large number of partners including Major League Baseball teams and sports media properties. While TruMedia is not permitted to disclose its client list it’s clear that the demand for their software will grow as data collection becomes more granular. TruMedia is currently working on additional products for baseball as well as analytics software for other sports.
Check out their website TruMedia Networks for more info.
