Woburn-based RAMP helps large publishers amplify the distribution and value of all their online content. The company has built a content optimization and management solution, and today announced having locked down contracts with six of the top ten leading financial media companies online. These companies include CNBC, ThomsonReuters, FoxBusiness, theStreet, Morningstar, and Dow Jones Factiva.
RAMP’s core engine, MediaCloud, incorporates patented technology in voice recognition, natural language processing and semantic search (according to the company, this is thanks to $100M and 20 years of R&D). RAMP uses this technology as it indexes a publishers content (audio, video, text, image, etc.), and then offers the publisher SaaS-based optimization and monetization solutions. This includes automated solutions for search, content workflow (like generating category tags across all your content), publishing (like automatically publishing new topic pages filled with contextually relevant content), and advertising (like targeted in-stream or video ads and dynamic microsites).
RAMP’s CEO, Tom Wilde, explained, “RAMP’s focus on premium publishers continues to deliver success for our company and our customers. Tier one media companies require solutions that can deliver scale, automation, and cost effectiveness. RAMP’s core intellectual property combined with our expertise in delivering best in class user experiences has made us the go to partner for financial media publishers.”
RAMP has some interesting company history. Formerly under the names Podzinger and EveryZing, this startup spun off from BBN Technologies in 2007 and focused solely on video optimization. (BBN Tecnologies was founded in 1948, mainly providing technology to the US military, and was acquired by Raytheon for $350M in 2009. According to MHT, BBN employees have gone on to found at least 100 new startups.) Through name changes and all, RAMP Holdings has raised $21.8 million to date in three rounds from BBN Technologies, Accel Partners, General Catalyst, Fairhaven Capital, and Peacock Equity. Most recently the company raised $3.5 million this past November from 12 investors including Alex Laats (general partner at Commonwealth Capital) and Dan Keshian (cofounder of Fairhaven Capital).
