Dunkin’ Donuts new site redesign received some big kudos from Mashable. Aside from a face lift, the redesign includes two predominant themes, both focused on helping people connect with the brand at a more local level: mobile and content.

Mobile

Dunkin’s new mobile site now boasts a section where you can enter your zipcode or leverage GPS to find locations and info like hours, wi-fi availability, and soon promotions (not yet integrated). The company’s “Trip Planner” tool (desktop and mobile) will also allow you to find a route to Dunkin locations.

Content

The power of leveraging content to convey your brand and company continues to gain steam, and Dunkin’ is looking to be at the forefront. The company released its first blog dubbed “Behind the Beans,” which will put some personality behind the company using new mediums like video. It will also feature its own content, such as its latest three-part series on “eating smart” to coincide with its new healthier menu. The content from the blog is streamed straight to Facebook, YouTube and Twitter.

“The old dunkindonuts.com was really a one-size-fits-all destination, where we talked about a lot of national initiatives, but it never got down to the local market level, which was not in the best interest of our guests or our franchisees,” says Dave Tryder, Dunkin’ Donuts’s director of interactive and relationship marketing. “Our primary goal [in the redesign] was to enable guests to find out what was going on at their local Dunkin’ … and to make it more social.”

Make sure you check out the new Dunkin’ homepage, and congrats to one of Boston’s biggest and most beloved brands for staying at the forefront!