Boston-based Pangea Media, the largest quiz technology company on the web, has built a business around the fact that personal quiz results are 11 times more likely to be shared than a static webpage. How big of a business in this? The company boasts that 200 million quizzes have already been taken using their technology. Since January the company has added customers like MTV, TimeOut New York, PC World, NPR, PBS, and NBC to their client list – and today is offering them even more functionality.
Just two weeks ago Pangea Media rolled out their flagship, self-service product SnapApp – a platform that enables marketers and publishers to acquire and engage customers and readers through custom quizzes, polls, sweepstakes, and other contests. (Prior to this, brands would work directly with Pangea Media to craft these engagement methods.) “SnapApps” can be distributed over Facebook, Twitter, company websites, newsletters, in ad units, and on mobile phones — and now, announced today, with expanded Facebook and mobile functionality.
SnapApps are now accessible to users accessing Facebook from their Android and Apple/iOS devices. In addition to this, the company announced its interactive polls, surveys, quizzes and contests can be published directly into a user’s news feed. This comes complete with hyperlinks, enabling the users friends to quickly (even sometimes on impulse) click through and take the poll themselves. Ultimately, in addition to providing a new viral hook on the most social site on the web, it also drives potential new customers to that brand’s page on Facebook via a friend who has already engaged with the brand.
“We have spent years creating quizzes for companies to use in their marketing. With SnapApp they can create their own with a powerful but easy to use platform that is based on our best practices, said Seth Lieberman, CEO of Pangea Media. “It’s clear social media in combination with mobile are huge marketing considerations.”
SnapApps are being used by businesses to do things like generate leads, drive Facebook likes, incentivize newsletter sign ups, drive product downloads and more – and comes with basic data that helps customer analyze what customers are taking the quizes.
Curious just how brands, publishers, and other companies are leveraging SnapApp? PC World ran a “What kind of network manager are you?” quiz for Cisco; the NY Tourism Agency ran a trivia quiz to acquire contact info on people planning to make a trip to NY; Timex ran a personality test to promote a new book; and (pictured) Remington is running “What Kind of Girl Are You?” lifestyle quiz on Facebook. You can find more examples here in the gallery on their website.
Pricing for SnapApp ranges from $49 a month (basic) to $499 a month (premium), as well as custom quotes for larger projects.
With Facebook debuting their own easy, viral polls on Facebook pages – do you see yourself paying for Pangea Media’s more premium offering? Let us know in the comments!
