OpenView Venture Partners today announced it has raised a new $200 million fund, the firm’s third, according to a release. The expansion stage firm was originally aiming for $150 but was oversubscribed and expanded the raise.

The new fund’s first investment is already lined up, and is expected to be announced next week. It’s an identity management play, according to Managing Director Adam Marcus.

OpenView is explicitly not focused on consumer facing startups, which it believes has received too much attention from the venture community recently.

“Since 2006 and 2007, a lot of VCs have been focused on the shiny toy of consumer services,” Marcus told TechCrunch. “We have stayed true to our mission of being a B2B software company. That has made it easy to raise funds for us.”

OpenView plans to continue that B2B focus, according to BusinessWeek. Current OpenView portfolio companies include include Zmags, Mashery, Skytap, Intronis. OpenView targets expansion stage technology companies that have reached approximately $2-$20 million in annual sales, and are interested in raising $5-$15 million in capital.