OwnerIQ, an ad-targeting startup, has recently received $7.5 million in the latest round of  funding from existing investors. According to Ad Age, the latest investment will be primarily used to help grow the company from its 75 current employees to 100.

The latest investment comes at a murky time for ad-targeters because monolithic computer giant Microsoft has added a “do not track” feature to the latest version of their web browser Internet Explorer, something that in their most basic forms ad-targeters do.

Leading the charge for the Series E was Kepha Partners and Longworth Venture Partners, with contributions from the other four investors: Atlas Venture, Common Angels, Egan-Managed Capital, and Massachusetts Technology Development Corporation. The latest $7.5 million increased the total investment in OwnerIQ to $28 million.

With offices also in New York City, Chicago, Los Angeles, and Seattle, OwnerIQ calls Boston home. Its technology essentially helps to connect advertisers and branders with a specific target audience. It also offers end-to-end solutions for retailers and manufacturers to generate revenue from their respective websites or e-commerce pages. OwnerIQ garners its target information by tracking notable website visits by people like you and me, and giving those page visit statistics to advertisers of products, or manufacturers, that appeal to our interests.