InCrowd Industry Highlights for Pharma Market Researchers:

This edition highlights concerns around the growing trend of pharma companies paying for content shared via social media, India’s emergence as a top pharma market and the need for market researchers to become internal consultants:

– iHealthBeat highlights a growing trend which experts fear could mislead patients looking for medical information and guidance online: Experts Concerned Over Drug Firms’ Sponsorship of Blogs, Online Forums

– DailyFinance’s 1 Small Pharma Proving That Partnerships Pay outlines new partnership deals Isis Pharmaceuticals has inked with with Biogen Idec and AstraZeneca

– Bayer’s Dr. Thomas Hein gives his first interview as president of the European Pharmaceutical Market Research Association in PMLiVE’s Market Researchers Must Become Internal Consultants, highlighting the importance of integrating customer, market and competitive insights into marketing and management decisions

– Pharmiweb offers details from Research and Market’s ‘Key Pharma Industry Trends through 2014’ report covering the impact of key trends as well as reforms and regulations in the U.S. and the EU

– Pharmabiz.com spotlights a session from the ‘Indian Pharma Opportunities & Challenges – Indian Pharmaceutical Congress 2012’ outlining the reasons why India to Emerge as one of Top 10 Pharma Markets by 2015

That wraps this week’s review of news from the pharma market research community. In closing, I’ll leave you with an invitation to learn more about the benefits of real time data and offer you a personal demo of InCrowd’s on-demand platform providing you direct and immediate access to Crowds of screened and targeted healthcare professionals.

If you have tips, suggestions, or resources you’d like to share leave us a comment below and please feel free to suggest topics that you would like to see covered in future posts.