This edition highlights strategies for ePharma success, the rise of consumerism impacting health care delivery, automated phone technology for monitoring drug reactions and adherence, philanthropy in healthcare and ways to avoid data paralysis:
– Staying relevant is an important and increasing challenge for pharma. Facing the Digital Future: What Pharma Marketers Need to Know from ePharma Summit is an ePharma Insider interview with Craig DeLarge, U.S. leader of the Multi-Channel Center of Excellence at Merck, covering factors for ePharma Success
– Health Care Trends Most Likely to Pressure Physicians from AMA’s American Medical News highlights key findings from PwC’s annual ‘Top Health Industry Issue’ report. The recurring theme in many of the trends is the role of the patient and how consumerism is expected to drive the way health care is delivered, especially in the primary care setting
– According to a new study, automated phone systems that send patients repeated reminders can help manage harmful drug reactions. Harmful Drug Reactions Get Help from Automated Follow-Ups also reveals that automated technology can help patients improve adherence to their medications.
– The first annual Forbes Healthcare Summit was held on December 5, 2012. Forbes Health Summit: How Patient Groups Are Changing Biotech is part of the series covering the event with videos from the ‘Philanthropy in Healthcare – When Patients Become Catalysts for Change’ panel
– As Multichannel becomes the norm in Pharma, data is only going to increase. Mastering Multichannel in Pharma: How to Avoid Data Paralysis (Part 1) from Blue Latitude offers three solutions to help make use of the abundance of data being produced
That wraps this week’s review of news from and for the pharma market research community. I’ll leave you with an invitation to learn more about the benefits of real time data and offer you a personal demo of InCrowd’s on-demand platform providing you direct and immediate access to Crowds of screened and targeted healthcare professionals.
Do you have tips, suggestions or resources you’d like to share? Drop us a comment, suggest topics you’d like to see covered in future posts and always feel free to pass this along!
