How do you beat out the biggest brands? Well, you could make a better product, among other things.

Sivil, a performance apparel company based in D.C., has developed a new line of athletic wear that outperforms Nike, Under Armour, Adidas and all other competitors, according to its co-founder Will Simon.

Founded by two D.C. residents, Will and Vince Simon, this young company recently launched a Kickstarter campaign to take on the big dogs and establish themselves in the world of athletic performance tech apparel. The $125,000 Kickstarter campaign is slated to end on June 25.

As an added bonus to donors, the company pledges to hire one full time veteran through the Hiring for Heroes program if it reaches $250,000.

Though still in its early stages, Sivil already has big name connections. The technology used in its performance tops is already being used in products like the EnduraCool towel, which is endorsed by professional athletes like Dwight Howard and Serena Williams.

The Simon brothers are also currently finalizing a deal with former lightweight champion of the world Ray “Boom Boom” Mancini to become their key spokesman.

Sivil products uses a patented “CoolCore” feature, which uses a “capillary system” to enhance evaporation. The idea is to keep athletes both cool and dry. The fabric, in this case, contains a multiplicity of fibers, allowing for the clothing to wick moisture away from the skin and circulate it throughout the garment. The fabric can also regulate the rate of evaporation taking place.

As part of a larger marketing strategy, the company has  sent many of its prototypes to fitness celebrities. So far, the feedback has been overwhelmingly positive, Simon told DC Inno.

Sivil’s technology is built into its fabric rather than being sprayed onto the garment after production. As a result, Simon says that the fabric will not lose any of its performance properties over time.

Sivil has already partnered with several American factories and hopes to use its Kickstarter to help bring its products to market. The Simons have raised about $5,000 of their $125,000 goal, which they want to use as a funding source to manufacture a first run of products.

Once the ball is rolling, Simon says the plan is to expand to compression shorts, sports bras, yoga pants, tights and shorts. The recent growth in demand for activewear may provide just the opportunity that Sivil needs to penetrate the market.