No, Apple has not hired a team of California prospectors to design its products, but rather its recent production of gold-colored items is a response to the Chinese market.

China has become an increasingly important region for Apple, with greater China, which includes China, Taiwan and Hong Kong, recently surpassing Europe as Apple’s second largest market. As a result, Apple has begun giving Chinese tastes more and more consideration, CEO Tim Cook told Bloomberg Businessweek.

And incidentally, China has a major penchant for gold, which is considered a symbol of luxury throughout Asia. This particular taste for gold in China significantly informed Apple’s decision to produce gold products, starting with the iPhone 5s in 2013, then the gold iPhone 6 and 6 Plus, a gold iPad Air 2 and iPad mini 3 and most recently a gold MacBook.

And if you’re feeling particularly luxurious, in addition to these gold-stained items, Apple offers an 18-karat gold Apple Watch in its Edition collection, which sold out immediately when it became available for preorder in China.

With Apple’s plans to increase its presence in China and double the number of Apple Stores in greater China from 15 to 40, it seems likely that we may see some new gold Apple products hitting shelves. There are already rumors circulating that the new iPhone will come out in rose gold, so Apple may become the next one stop shop for all your bling needs.