The Boston Business Journal reports that the local social commerce startup Kitsy Lane has raised nearly $918,000 in funding, according to a filing with the U.S. Securities and Exchange Commission.

Kitsy Lane, founded in 2012, is an online marketplace for jewelry and accessories that operates user-run “e-boutiques.” Anyone is welcome to sign up on the site and “build” their own boutique and collections using Kitsy Lane’s platform and inventory. It’s free to use, and through Kitsy Lane’s marketing tools as well as the user’s own social networking, boutique owners can make 25 percent commission off of anything purchased from their online store.

The concept brings the house-to-house jewelry party online, and makes it easier for anyone to get involved. Boutique owners on Kitsy Lane can customize their boutique’s brand with its own title, photos and design, and outside of promoting their personal store, Kitsy Lane’s model takes care of the rest: customer service, shipping and processing, inventory and the like. In 2013, Boston.com reported that the brand was announcing a first-round funding of $3.5 million and boasted, at the time, 20,000 users. This time around, the near $1 million figure was funded by a combination of six different investors.

In 2013, Kitsy Lane had plans to expand their store beyond jewelry and accessories to include men’s products, but the website shows that the Men’s and Kids sections under its “Shop” tab are empty.

We reached out to Kitsy Lane CEO Andy Fox for comment on the company’s growth and will update the piece if we hear back.

Image via Kitsy Lane