A good cause and a great designer go hand in hand. And yesterday, the all-American Ralph Lauren made strides in the fight against breast cancer with the launch of the Pink Pony Fund.

On the heels of his much-talked-about 4D virtual runway show, Ralph is asking his social media audience to spread the word. Simply post a picture holding a supportive message with the hashtag #PinkPonyPromise. For every single “share,” $10 will be donated to the Ralph Lauren Center for Cancer Care and Prevention and the Memorial Sloan Kettering Cancer Center.

The campaign hopes to raise $1 million in just a few days. Well, his Spring 2015 show went pretty viral, and I have no doubts this will do the same.

By Mairead McGonagle, Staff Writer

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