A good cause and a great designer go hand in hand. And yesterday, the all-American Ralph Lauren made strides in the fight against breast cancer with the launch of the Pink Pony Fund.
On the heels of his much-talked-about 4D virtual runway show, Ralph is asking his social media audience to spread the word. Simply post a picture holding a supportive message with the hashtag #PinkPonyPromise. For every single “share,” $10 will be donated to the Ralph Lauren Center for Cancer Care and Prevention and the Memorial Sloan Kettering Cancer Center.
The campaign hopes to raise $1 million in just a few days. Well, his Spring 2015 show went pretty viral, and I have no doubts this will do the same.
By Mairead McGonagle, Staff Writer
What has you buzzing this morning? Tweet us at @ruelala.
Not a Member and like The (Style) Guide? You’ll love Rue La La. Join now.