It seems like you can add “bro” to any word that may not be inherently masculine or cool to make it seem acceptable to the “bros” of the world. Brogrammar. Bro-yo. Barack Brobama. (These are not made up – there’s a website for these bro-isms.) But the hottest “bro” topic right now seems to be broga – yoga for bros. The phenomenon began around 2011 and picked up the pace from there – until broga studios opened up all over the country (including Boston). How does broga differ from regular yoga? For one, they are higher intensity than typical beginner-type yoga classes, focused on getting a workout just as much as on getting a good stretch and clearing your mind.

And since yoga popularity is gaining among guys, they of course need a yoga mat selection devoid of pastel colors and feminine patterns. That’s where Brogamats comes in. The brainchild of Dan Abramson, Brogamats sells gender-neutral yoga supplies, usually with a fun twist. The tagline for the company – “Yoga for dudes. And women too.” – exemplifies the company’s all-inclusive approach. It would have been so easy to market exclusively to men.

However, Brogamats’ products are too great for yoga-loving women not to be fans as well. Coming in with more than 10 different designs and patterns, the bags have convenient inside-pockets for storing wallets, keys, and other personal items.

But the reason these bags are popular aren’t the nifty pockets, or a slightly bigger size. It’s the outrageous designs. There’s a bag that looks like a log, one that looks like a quiver, and a “ninja bag.” There’s also a lumberjack bag, “tasteful plaid” bag, and bear bag covered in images of bears: “for the snarling, furry, land monster that also does yoga.” For the less showy, there are plain navy, green, and black bags.

Last but not least, there’s the burrito bag.

Yes, a burrito bag. A yoga bag that looks like a giant burrito in aluminum foil when you swing it over your shoulder. “People seem to love how much it resembles a real burrito,” Abramson told Boston Magazine. “I’m glad because I really obsessed over it to get the perfect level of floppiness.”

Other products include “Yoga Joes” – G.I. Joes, in either army green or hot pink, doing nine common yoga poses. They were funded by an immensely popular Kickstarter earlier this month that raised over $100,000.  They’re only available for pre-order right now, but since the projected ship date is in December, they might be the perfect Christmas gift for the yogi – or brogi – in your household.

Photo by Mark Wiggens Photography, used with permission of Brogamats.