The words “Black Friday Sale” usually evoke images of frenzied shoppers battling for half-priced televisions or the latest tablets and phones. Sometimes, though, it’s easy to forget that you can get deals on more than just tech on Black Friday. So why not take advantage of this annual day of consumer gluttony to update your ski and snowboard equipment? Whether you need a warmer jacket, better skis, a helmet or a new snowboard, you can find it on sale on Black Friday. The only question is, where do you look for the best discounts?

Not to worry, because we’ve found all that for you and assembled a list of 10 websites with great Black Friday deals for skiers and snowboarders! Check them out:

Amazon – There are sales in pretty much every category on Amazon this week, but there are some especially good ones for winter sports, including skiing and snowboarding gear. Some goggles are as much as 75 percent off, and there’s also deals on helmets, boots and other winter gear.

Sun and Ski – Fun fact: Sun and Ski doubles as a patio furniture shop in the summer! Another fun fact? They’re having some great sales online this Friday, with $100 or more off certain brands of skis, as well as on-sale boots, fitness equipment and helmets.

Columbia – Find jackets, hats, gloves, snow pants – anything you need to keep warm during your next winter adventure.

The House – You can save up to 50 percent on snowboards, skis, boots, bindings, outerwear and more. Snowboards and skis are all at least 40 percent off and an additional 20 percent discount applies as well.

Skis.com – This online retailer is offering up to 70 percent off a huge variety of products including brand-name outerwear, skis and ski bindings, and snowboards and snowboard bindings.

Backcountry – This website isn’t just great for winter sports gear – it has pretty much any kind of outdoor recreation equipment you could want. And for this Black Friday, they’re offering sales on select products and brands.

Altrec – Save up to 60 percent on tons of different products from Altrec, including ski and snowboard gear. And as an added bonus, you get a free watch with most purchases.

The North Face – The North Face will be slashing prices on a large variety of jackets, from lights fleeces to full ski jackets.

Evo – Evo is offering great sales on tons of products. Check out their outlet deals for huge savings on everything (including over 40 percent off some snowboards!) and the regular store deals for savings up to 30 percent.

Sierra Trading Post – This site, which already offers discount prices on ski equipment, is offering an additional 30 percent off of purchases of over $100.

And finally, if you’re looking for somewhere to test out all your new equipment, Liftopia is offering Black Friday discounts of up to 70 percent for one-day lift tickets in New England!

Did we leave out your go-to website for winter gear? Did you get a great deal on a new ski-jacket or snowboard? Did you impulsively just buy a new pair of skis even though you haven’t gone skiing since you were a child? Tell us in the comments!

Image via Flickr user Trysil (CC by 2.0)