July is just around the corner and so are the hottest summer marketing events in Boston. Attend expert panels, networking cocktail hours, summer series installments and cross-functional events to stay ahead of the marketing game. Learn from the brightest industry execs, see who is emerging on the startup scene, and maximize resources during this jam-packed marketing month.
Introduction to SEO July 1st, 9:30 am – 11:00 am. McCarter & English, LLP presents another installment of their ongoing series about legal and business topics for entrepreneurs and emerging companies. Dale Bertrand, president of Chimaera Labs, discusses the importance of SEO in a startup’s Internet marketing strategy. Specific topics include defining SEO objectives, crafting keywords, creating relevant content and tracking success over time. Cambridge Innovation Center, 5th floor, One Broadway, Cambridge.
Workshop: The Journey to Customer Loyalty July 8th, 9:30 am – 1:30 pm. Presented by WeWork and hosted by 451 Marketing’s Francis Skipper, EVP of digital marketing, and Max Silver, client services manager, this half-day event and lunch teaches attendees how to harness content marketing, social media and search marketing tactics to create loyal customers and increase sales. Presented in three modules, the topics are “Awareness and Marketing,” “Conversion: Making the Sale” and “Fostering Engagement and Loyalty.” Admission is $250. WeWork, 74 Atlantic Ave, 7th floor, Boston.
Marketing Technology Group MeetingJuly 9th, 6:30 pm – 8:30 pm. Boston Technology Marketing Group invites all New England marketing technologists to network, learn, and discuss marketing technologies and supportive approaches. Featuring a lineup of speakers from an author to a VP of marketing, followed by a networking and pizza portion, you won’t want to miss this event. Free admission. Must register and bring a photo ID to attend. Microsoft NERD (New England Research & Development Center), 1 Memorial Drive, Cambridge.
Demand Generation: Build Mucho Demand For Your BusinessJuly 10th, doors open at 10:30 am, session starts at 11:00 am. In another installment in the Virtual Conference Series, three experts will explore topics including “How to Align Sales and Marketing in Four Steps (Seriously),” “Build a Demand Generation Program that Aligns With Your Buyers’ Journey,” and “How to Automate Content Marketing For Increased Lead Flow.” The free pass provides access to live, interactive Q&A sessions, and a networking lounge for speakers and peers. Free admission. Online.
CMO Breakfast with PUMA July 15th, 8:30 am – 10:00 am. The Ad Club presents the next installment in the CMO breakfast series, which is the top platform for CMO’s of the best global brands to share their insights and expertise. The event includes a buffet-style breakfast, where attendees will have the chance to network, followed by an hour-long CMO presentation with a Q&A portion. The event features Adam Petrick, the global director of brand management at PUMA. Admissions is $55 for Ad Club members and $75 for non-members. Google, 355 Main Street, Cambridge.
Sizzling Networking at AMA Boston’s Luau July 15th, 5:30 pm- 8:30 pm. The American Marketing Association Boston presents their summer networking event, featuring games, appetizers and even a signature AMA cocktail. Connect with local marketing professionals while enjoying the night in Maui. Dress is hawaiian casual, with a costume contest for the best Hawaiian-themed outfit. Register before June 29th and get special early bird pricing. Regular admission is $20 for AMA members and $30 for non-members. 200 Atlantic Ave, Boston.
Launch It: The Product Event and Happy Hour for Cross-Functional Teams July 20th, 6:30 pm – 8:30 pm. Organized by Perfetti Media, this cross-functional event focuses on product management, business, engineering, design and marketing prowess. The event is designed for CEOs, engineers, designers and marketing professionals who want to take their product to the next level. The event features a cocktail and hors d’oeuvres hour, followed by a presentation from the founder and CEO of WeSpire, Susan Hunt Stevens. The event concludes with a networking reception. Early bird tickets are $10 and regular admission tickets are $20. HubSpot, 25 First Street, Cambridge.
Analytics Week: #Unanalyzed: Data Analytics in Marketing/Sales 2.0 July 29th, 5:00 pm – 9:00 pm. #Unanalyzed is a weeklong Big Data & Analytics unconference, aiming to give the discussions about big data analytics more of a focus, as well as initiate discussions surrounding enterprise challenges in big data. The itinerary includes keynote speakers, a panel of experts comprised of business leaders, venture capitalists, startup founders and consulting partners, pizza and raffles, and networking upon more networking. In addition, six industry leaders will discuss the big data and analytics landscape ranging from big corporations to small startups. In attendance will be corporate big data and analytics professionals, analytics and data science students in the Boston area, and startups with interesting technologies. Attendees will have the chance to network, seek a job or talent, and have the opportunity to win prizes via raffles all week long. Admission is $10. Microsoft NERD, 1 Memorial Drive, Cambridge.
