Being a well-known name is no longer enough, and neither is having a good product. Put those two together, and you might get somewhere, but without a killer marketing campaign, you’re still missing out. What I’m trying to say here is, the modern marketer knows that success is a mixture of technology, strategy, and everything in between.

Good marketing isn’t a one-stop-shop, and the following companies–despite being quite different in and of themselves–understand that. Part of the content marketing strategies they each employ to stay at the top of their respective industries is having a Channel on BostInno.

Brand Basics, Specialties, Missions, & More

Take Life is good, for example. The lifestyle brand best known for their optimistic apparel brings their mission full circle through nonprofit work under the Life is good Playmakers. Their fundraising efforts–involving like-minded organizations and brand-centric events large and small–have generated more than $9 million together so far, and receive endless marketing support through both physical and online presences that don’t quit.

Speaking of nonstop, Wayfair is generating tons of buzz by offering more than just “a zillion things home”. By  empowering an ever-growing base of employees to engage with customers across all mediums, generating tons of on-trend content, running giveaway after giveaway, and strategically expanding all the while, the online retailer is delivering on their mission to make Wayfair the place to buy anything for the home.

Online backup may not be as hot as online shopping, but consumers and SMB’s are embracing Carbonite‘s personable approach to marketing. The “seasoned startup” shows their consumer-friendly side through posting fun video content and helpful tips to their blog, offering promotions and free trials, and publishing eye-catching infographics and research.

Hill Holliday is another big name consistently looking forward. Their innovative approach and “what’s next?” attitude regularly lands them in the headlines, whether it’s through unique client work or hosting events like TVnext Hack. The agency is continuously establishing itself as an authority in marketing and advertising, and leaving little room for argument.

For the love of marketing, who could forget HubSpot? Marketing is what they do, and to say they do so creatively would be an understatement. From decking enthusiastic employees out in orange spoke swag to offering endless resources and ways–both free and for paying clients–to create marketing people love, HubSpot has become incredibly well-known in the Boston area and beyond. Some might say they’re on fire.

Other big Boston names using Channels to reach a wider audience with unlimited content include Allen & Gerritsen, Boston Interactive,  Constant Contact, Digitas, DataXU, Nanigans, Neolane, PAN Communications, PJA Advertising + Marketing, Promoboxx, RueLaLa, and TripAdvisor.

If you’d like to learn more about engaging BostInno’s fast growing, active online audience with your content, contact sales@streetwise-media.com.