This week we look at wearable healthcare tech, benefiting patients in exchange for data, ways that pharma can help improve its image, customer engagement and steps for segmenting and targeting prescribers:
– Wearable tech is soon going to be a big thing in healthcare. HealthWorks Collective shares Wearable Technology in Healthcare with an infographic of some of the affordable wearable tech already present in the markets, ranging from bionic lenses that display information, pedometers in shoes, watches as oxymeters, trauma resistant inner-wear and bras with sensors to monitor your heart
– If businesses and healthcare providers work together to offer customers real benefits they can understand, those customers will more readily embrace a future of connected healthcare and share their data. Give Patients Social and Financial Benefits, and They’ll Give Up Data suggests a multidisciplinary approach whereby companies, clinicians and even social networks come together to provide services that are not only streamlined, efficient and trustworthy but of obvious benefit to the consumer
– Today, consumers are angry at big business and demand more in terms of transparency and social responsibility – with the pharma industry often a major target. World of DTC Marketing.com offers up 10 Ways Pharma Can Improve Its Image to help the industry improve its perception
– Growing recognition that the ultimate goal of the pharma industry, improved patient outcomes, can be enabled by a more sophisticated understanding of patients’ needs and how to get closer to the patient with digital marketing. Social Media Today’s Pharma Awakens to the New Normal in Customer Engagement discusses the pharmaceutical industry’s accelerating adoption of digital and social marketing to reach patients and providers
– There is a compelling need to go beyond the traditional and static Business Intelligence methods to segment and target prescribers. Just What The Doctor Ordered: Doctor Segmentation and Targeting from Acrotrend recommends implementing four key steps in order to increase precision and profitability of prescriber segmentation and targeting
That wraps this week’s review of news from and for the pharma market research community. I’ll leave you with an invitation to learn more about the benefits of real time data and offer you a personal demo of InCrowd’s on-demand platform providing you direct and immediate access to Crowds of screened and targeted healthcare professionals.
If you have tips, suggestions or resources you’d like to share leave us a comment below and please feel free to suggest topics that you’d like to see covered in future posts.
