The Pew Internet & America Life Project tells us…

  • – 31% of cell phone owners say they use their phone to look for health or medical information online
  • – This is up from 17% of cell phone owners in September 2010
  • – As of April 2012, 19% of smartphone owners had downloaded an app specifically to track or manage health
  • – Exercise, diet, and weight apps are the most popular types of downloaded health apps

 

 

The growth and acceptance of smartphone technology makes it critically important for the healthcare industry to understand the increasing role mobile devices play in our everyday life.

 

Exploring The Future of Mobile Marketing and Research shares insights and tips for marketers and researchers working in the mobile space.

 

                                                      

 

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